Red Bull becomes minority investor in Leeds United

Leeds United have announced that Red Bull has become a minority investor in the club, with the company’s logo featuring as their front-of-shirt sponsor next season.

Red Bull already has majority ownership in two clubs in Europe: RB Leipzig and FC Salzburg, who both feature the drinks company’s logo on their club badge. Red Bull also owns a racing team that competes in F1.

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Leeds confirmed the club’s name and logo will remain the same but welcomed the company’s partnership.

“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” Leeds chairman Paraag Marathe said.

“As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”

Red Bull CEO corporate projects and investments Oliver Mintzlaff said: “The ambition to bring Leeds United back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull. We look forward to the partnership and are optimistic and energized about the future.”

Leeds missed out on a quick return to the Premier League last weekend, losing in the Championship playoff final to Southampton.