What an eyeful! PSG’s new away kit inspired by Eiffel Tower

Paris Saint-Germain have revealed their new away kit for the 2024-25 season, and they have taken inspiration from a seemingly obvious yet under-used source.

While the colours are what we have come to expect from a PSG jersey, what marks the latest shirt out is the large graphic splashed across the front which evokes the French capital’s most famous landmark: the Eiffel Tower.

Indeed, it is not the first time that a stylised silhouette of the Tower has been afforded pride of place on PSG’s jerseys, with this new kit directly inspired by the white home jerseys worn by the Ligue 1 side in the late 1980s and early 1990s.

A very similar red-and-blue brushstroke-effect image of the iconic wrought-iron construction appeared on two PSG kits used between 1990 and 1992, with the modern iteration contemporary update of the classic graphic.

As it happens, that period didn’t prove to be a particularly remarkable one for PSG, who finished ninth and third in Ligue 1 in 1990-91 and 1991-92 respectively, while also failing to make much headway in the domestic cup competitions on offer to them. How times have changed.

Regardless, it’s perhaps fitting that the club have chosen to revisit their Eiffel Tower kits three decades on as Paris prepares to host the 2024 Summer Olympic and Paralympic Games, with sports fans from all over the world set to descend upon the city ahead of a summer of elite action.